You Know Meat.
We Know
Meat
Marketing

Reingold is your strategic marketing partner for increasing consumption of Aussie meat.

Meet Reingold

We’re Aussie Beef & Lamb’s best mate

  • We’re a full-service agency with 35 years of experience and 275 experts in communications and marketing.
  • We have an extensive track record of successful digital marketing campaigns, managing $65-75 million in advertising annually.
  • While we boast big-firm capabilities, we pride ourselves on providing boutique customer service.
  • Over the past two years, we’ve worked closely with Aussie Beef & Lamb to increase consumer awareness and drive purchase behavior, and we have cultivated a strong understanding of core audiences and the North American meat market.

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Supporting Aussie Beef & Lamb since 2022

We created engaging, timely content and moved ABL toward channels that are on trend with the evolving short-form video landscape to reach audiences where they are online. In the first year of our partnership with Aussie Beef & Lamb, Reingold helped generate:

217M
impressions

575K
website visits

10 - 15x
average impressions
per consumer

$265K
in managed paid media

517%
increase in year-over-year impressions after 3 months

689%
increase in year-over-year engagements after 3 months

Explore our dynamic, relatable, creative content.

Short-Form Video.

We developed short, organic-feeling video content that reflected trends on TikTok, Instagram Reels, and YouTube Shorts - and generated over 66 million video views for Aussie Beef & Lamb over the course of a year.

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TIK TOK PILOT

Burgers on the Grill

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INFLUENCER CONTENT

Shanil Jiwani

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PAID AD

Let's Lamb

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INFLUENCER CONTENT

Summer Shores

Seasonal Campaign Assets.

We delivered tailored content themed around key seasons — spring celebrations, the summer grilling season, and holiday roasts — to align with consumer trends and drive engagement.

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Influencer Marketing.

We collaborated with cooking and lifestyle influencers to authentically promote Australian red meat through personalized, high-quality content creation, leveraging the credibility and audience reach of the influencers to build trust and awareness.

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Full-Service Marketing and Communications

  • Digital Marketing
    ‍    We excel at delivering the right content to the right people at the right time. To do so, we use creative, compelling content and high-impact channels, including email, paid ads, social media, and websites.
  • Creative Services
    ‍    Reingold creates powerful, memorable brands and high-impact creative campaigns. Our team of graphic designers, video producers, animators, and writers focus on storytelling to create a human connection behind data, a brand, or a call to action.
  • Strategic Marketing
    ‍    Strategy drives everything we do. We develop thoughtful, audience-tailored, data-driven plans to deliver ROI for clients.
  • Targeted Communications
    ‍    We advance new ideas, engage audiences, and drive perception and behavior change with event management, public relations, and partnership development.

Capabilities

  • B2B marketing
  • B2C marketing
  • Copywriting and editing
  • Digital advertising (social, programmatic, in-app, search, etc.)
  • Graphic design
  • Influencer marketing
  • Media placements and pitching
  • Organic social media
  • Strategic planning
  • Video production
  • Website design and development

We’d love to help you meet your marketing goals!

Contact Madeline Riley at mriley@reingold.com

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